Become visible to your target audience with Social Ads(SMA)


Be present on social networks to reach the right audience at the right time with the support of an expert Social Media Advertising (SMA) agency

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Facebook Ads

Design

With nearly 2 billion active users, including more than 40 million in France, Facebook is an essential social network when it comes to being visible to your target audience. Via Facebook Ads, it is also possible to advertise on Instagram or Messenger, two other applications of the Meta group
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TikTok Ads

company

TikTok, the latest addition to the social networking giants, is based on sharing music videos and is nonetheless one of the most timely. With several million monthly active users in France, TikTok is an opportunity to offer your services to a young audience of potential influencers.
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Linkedin Ads

Business

With nearly 1 billion users worldwide, LinkedIn is the professional social network of choice. With nearly 25 million members in France, including 12 million active users, it is an important channel for reaching specific social and professional groups.

Creative benchmarking

We conduct a comprehensive analysis of your competitors and the current trends in your market to evaluate existing strategies and determine the most effective approach for your business. Drawing from this analysis, we then outline creative directions for your visual content that align with your goals and stand out in your industry.

Account strategy and structuring

Utilizing our analysis of your market and leveraging our expertise, we present a comprehensive strategy tailored to your needs. This strategy encompasses the framework for your campaigns, outlines the visuals to be developed, and provides a clear action plan for the upcoming months.

Tracking

Indispensable for optimising your campaigns and calculating the return on investment, we help you set up your tracking. Purchases, shopping carts, forms, clicks on buttons… we try to bring up the most relevant information in your campaign distribution platforms.

Landing Page

We support you in optimising your landing pages to maximise the profitability of every euro invested.

Creation of campaigns

Once the account structure and strategy have been validated and the creative elements received, we implement the campaigns (creation of ads, audiences, ad content, UTMs, etc.)

A social ads expert at your service

From the start of your project, we assign you a consultant who will be the expert in charge of your campaigns and the success of your social ads strategy. During the collaboration, regular meetings are organised to monitor your results and the action taken.

What is Social Ads, or Social Media Advertising (SMA)?

SMA is the distribution of advertising campaigns on social networks.
With nearly 5 billion active users worldwide, including more than 35 million in France, social networks are an extraordinary opportunity to be visible to your audience.
The most used social networks are the Facebook galaxy of applications (Facebook, Messenger, Instagram, Whatsapp), TikTok and its dazzling growth or Youtube and LinkedIn.

Analyse your site​

A robust SEO performance ensures consistent, targeted traffic and a heightened potential for conversions. Allow us to assess your site and explore the opportunities for enhancing your online presence!

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What is a Social Ads agency?c

A social ads agency or SMA is an agency that can assist you with the various advertising tools on social networks. Among its tools we can find: Facebook ads, Instagram ads, Snapchat ads, Pinterest ads, Tik Tok ads... 

Why do social ads?

Including Social Ads in your strategy is an important part of having a marketing mix that works.

Nowadays, people use many different acquisition channels before they become customers. For example, they may start a search on Google and click on your Google ads and then see you advertised on Facebook ads and then come back to SEO via your brand. So it's important to be present at every point in the customer journey to maximise your chances of converting. 

Social Ads, allows you to be present on the networks where your potential customers spend the most time: Instagram, Facebook, LinkedIn, Tik Tok... a good way for them to think about you and create or transform a need.

Social ads channels are a good way to promote products that are not yet known and create a need. Unlike SEO and SEA strategies that start from an already existing need.

What is a Social Ads campaign?

A Social Ads campaign is an advertising campaign on a social network platform such as Facebook, Instagram, Tik Tok, Pinterest...

Which social networks should I be visible on?

Choosing the right social network to be visible on will depend on your target audience. You need to put yourself in the shoes of your typical customer and ask yourself on which social network this person spends the most time: Linkedin? Facebook? Instagram? Tik Tok?

Our Social Ads experts will also be on hand to help you make this choice and find the channel that suits you best.

Don't forget that, like any other customer acquisition channel, it is important to test each Social Ads channel you want to deploy. Set yourself a test budget for each test and go for it.